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Norge på langs alias "The length of Norway". Legendary adventure and a dream of almost every active Norwegian. However, just a few people ever dared to fulfill it. There is only one rule. To get from Lindesnes fyr in the south to the northernmost point of the country Nordkapp, using only your own power. It doesn't matter which way you choose. Whether you walk on the road or follow mountain trails, that's completely up to you. Usually it takes from 4 up to 6 months to make it. So far only one person has run it. He was running on the main roads, nonstop watched by his team, and he took the shortest way, so it was around 2660 km. Our aim is very different. The plan is to run around 3000 km through the cold unknown mountains, gruelling wetlands with billions of mosquitoes, through the never ending deserted plateaus, very often far from civilization in total wilderness with no trails at all. And on top of that we want to produce several forms of detailed on-line documentation of this incredible journey. It's going to be pure adventure, true fight and a way to real self-change.


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Run Norge på langs 2019
The essence of an adventureCold morning in FemundsmarkaJoy on HaltiFreedomPrice for your dreamsBest friend HillebergDecided...Bára VávrováPetr and BaraPetr at home


Here is one older trailer (Czech version only!) for our training journey from September 2018, similar in some ways to Norge på langs, but much shorter and easier though. Run through the legendary Kungsleden, 450 km long trail in northern Sweden. Currently we are intensively working on really strong English promo video for our upcoming 2019 project, expect it in around 30th of June 2019!

Message and "higher goals" of the project

It's not only the journey of the body but also the journey of the mind. We will work hard to find out about how to have better life routines, self-discipline, we want to talk about good values, enviromental issues and we also want to use the attention of people who will follow this journey to support a disabled sportsman and a dog shelter (as our little sporty dog will run the big part of the road too).


Date and route

16th of July till end of the September 2019 - ideally around 50 km per day = 60 days. However... We talk about the wilderness of northern Scandinavia. In some parts Petr will have to find a way through the labyrinth of steep rock walls, deep fjords, glaciers, wild rivers, wetlands etc. In such parts, to run 1 km takes 4x more time than to run 1 km on trail in the civilized mountains in the south.

Our route is perfectly planned, but we want to surprise the audience by its variety, so before the start, we keep it secret. We tell the detailed plan only to our partners.


Petr Pavlíček
runner and at the same time the main filmmaker of the expedition, author of the project

• experienced filmmaker, photographer and traveler, author of most videos and photos on this web-page

• 8 years of close cooperation with the world's best climber Adam Ondra and top class outdoor brands. In years 2012 - 2014 Petr and Adam have literally put unknown Norway (in terms of hard climbing) on the world climbing map, after filming and promoting their big movie Change

• ski mountaineer, trail runner, climber, vegan, organizer of the big running races and creative campaigns

• true expert about Scandinavia, he's going to visit this peninsula for 37th time


As a child, Petr was training martial arts every day for 12 years. Could it be the reason why he is willing to suffer so much? ;-)



Bára Vávrová - she's gonna fully support this project as a photographer/photo editor, writer, driver, cook, sometimes also as a pacer

  • very good and creative photographer, skilled at post-production and Photoshop, traveler, organizer of the running races
  • climber, ultra runner, vegetarian, she also knows Scandinavia very well, this is gonna be her 22nd journey to Norway


Bára in her element. Pure Nature and her phantasy create art...




Jan Štindl - video editor, second cameraman, technician, the driver of the second vehicle

  • very good film-maker and especially great with video editing and post-production, graphic designer
  • He doesn't have any experience with Scandinavia, but he's a great person



Čenda the ultradog - crazy runner, beloved by the audience, positive element

  • ultimate dog sportsman with short legs and small body but enormous enthusiasm and endurance. He run many 70+ km races with us and still was able to fight other dogs behind the finish line
  • he will run for other dogs in the dog shelter in our area



Another support - we will meet bunch of other people on the way North, our Norwegian friends. One mountain guide from Bodø will join Petr on wild glacier above Sulitjelma, another great kayaker from Tromsø will borrow Petr a sea kayak to get to Magerøya island, where lies mysterious Nordkapp, the final aim of our journey. We will also invite some big Czech influencers to accompany us during some interesting parts of the Norway.


Media output of "Norge på langs 2019" project

Film - artistic feature length documentary (big experience after 2 similar bestselling movies about the world's best climber)

Book - beautifuly made paper book with a lot of pictures, stories, tips and some of our thoughts

Reports on the web page - as long as it will be technically possible (mobile phone reception), we try to do daily reports from the trip. Small video, photos, short story with facts, map etc.

Daily social media reports + materials for our partners

Reports in local media - both in Norway and Czech Republic

Public presentations - festivals, races, photo exhibition, TV shows



22 000 - 24 000 EUR

To be able to ideally fulfill our big aims, we need to get this budget. Our expedition will last more than 2 months. It will be both physically and mentally hard nonstop work of 3 - 4 highly experienced people. In the most expensive european country. Our 2 cars will drive more than 11000 km each (22 000 km in total). Most expensive fuel and food in Europe. Ferry boats, road tolls, occasional accommodations of the crew etc. A lot of film and photo gear, computer equipment, internet rates, a lot of different outdoor gear... We own big part of it, but this huge project requires more.

This amount also includes minimal basic income of the team. But this small income doesn't reflect true value of the work. It will allow us to fully focus on the projects only, because the bills at home have to be paid anyway.

Our team gives up the reward for the true value of the hard work simply in favor of the possibility to make this incredible adventure happen. Our biggest reward will be the experience itself...


Bára waiting for Petr in a meeting point in the wild mountains of Sulitjelma during 2017 training trip


Cars and logistics

This project is really complicated and challenging in terms of logistics and we need 2 cars for it! One smaller for any need and a bigger van. We need a van for more reasons.


  • Base - it shall be a run. This means, the runner needs to have relatively light backpack, max 10 kg, it is impossible for everyone to run with 25 kg backpack for so many days. So the whole 3000 km trail will be divided into many shorter segments with "resupply points", where the runner will meet the support team, eat, sometimes sleep, resupply, change the batteries and SD cards with filmed footage, film daily message for the social media, get care of small injuries etc.

  • Filming flexibility - huge aspect of this project is filming. Sometimes, the second cameraman will be joining the runner for a part of the segment to film him on a special place. Then the cameraman needs to get back to the car and drive to the next meeting point. In between, the runner will be also running to the next meeting point. The rest of the support team with the second car must already be there, waiting for the runner! That is why we really need 2 cars. Sometimes the runner will run let's say 50 km across a wilderness with no roads. For the runner, it is only 50 km. But for the car, to get to the next point, it can easily be 300-400 km ride, because of the lack of the roads and because of the difficulty of the terrain in Norway. So there must be 2 cars.

  • Editing - very important aspect of the trip is "Editing on the road". We want to bring the audience many small daily reports. Photos, stories for social media, web page update, small films every few days. That is why the editor and the support team have to have 1 bigger car - a van with electricity and a table - to be able to spend long hours editing, no matter the weather etc.

It is simply absolutely impossible to spend more than 2 months on the front seat of fully loaded car, in long cold rainy days high in the mountains, without the ability to sleep, cook, edit movies and photos etc. Bear in mind, that this is Norway. Weather can absolutely affect this project. So we must be prepared for the worst case scenario. Currently we own 2 new cars, Škoda Octavia and Škoda Kodiaq. But we need a van/camper and 1 smaller car, best both from the same mark.


Our "base camp car"during filming the project Arctic Challenge 2018


Partners and sponsors

We will cover big part of the expenses by ourselves (work, equipment etc), for the rest we will cooperate with our long term and also new partners, who are not in direct competition with each other.

We offer you being part on one of the most interesting adventure projects of the year. We have never seen similarly long project being documented like we want to do. It will also be the first really serious commitment to make this extraordinary adventure, which Norge på langs truly is, famous behind the borders of Norway!

Extreme sport aspect of this project is just one of many "layers", our aims are a lot deeper than this. Our mixture of skills will draw the attention of many different groups of people. Runners, travelers and simply many people who are interested in adventure, mountains, Norway, healthy food, cars, self development, strong stories without sure end...

Our media materials will be fully available for our partners and their commercial activities. And not only during the journey itself, but also before! We start to publicly promote our expedition 6 weeks before we start. We will do many reports from the training, preparations, testing the equipment, food etc. We will also do a few trial multiple-day runs across the main mountain ranges of Slovakia and practice the publishing etc.

Anything is possible. Feel free to suggest new ideas, we are ready!


What we offer

Product placement

Make your products shine in highly followed multi-thematic project. We know what we do, and thanks to our huge contacts and another activities, we are able to get this project to wide spectrum of audience. How?

  • Social media - together we have cca 50K followers on Instagram and Facebook. This number will be a lot higher before the trip starts, because, honestly, so far we have been quite slack and inactive on this field, as our work has not depended on social media at all so far

  • Sport and cultural events - we are organizing one of the most popular ultra marathons in the Czech Republic called Zapomenuté hory (Forgotten mountains), here will be the first screening of the film. In 2020, we will organize probably biggest trail-running race and festival. We will be also invited to large variety of adventure festivals etc.

  • Mainstream and running media - before we go, we will talk in several CZ media. In case of successful end of the trip, we will have quite huge mainstream media coverage both in CZ and Norway.

New business deals and promotion in both Scandinavian and Central European markets

Similarly, big and attractive projects really help to "open the door" for negotiations with new partners. Thanks to our knowledge of the Czech and Norwegian "outdoor scenes" we might be able to connect very interesting subjects.


Top class visual brand content

Our trip will be long and the support team will have time to create. We can produce a lot of great audio visual materials with your product in the most beautiful country of Europe. With running/outdoor content, but also with almost anything else. It can be a authentic part of the project or simply artistic activity for the product itself. Only phantasy is the limit...


Norway has already brought us many extraordinary experiences. We feel that this summer will be a total smash


Why is our project unique?

Our journey has many interesting aspects. Sports, adventurous, entertaining, motivational and also commercial. It will be historically the first really "honest" trail run across Norway, extreme variant of Norge på langs. This will bring incredible variety of small stories, activities and therefore possibilities of getting authentic hight quality material. It won't be just about monotonous running at all! As stated above, we won't choose the shortest and easiest way, but the opposite. The most beautiful, various and remote one. We will simply try to make it more interesting for us = for everybody. How?


Variety of activities...

  • Climbing a few highest or the most iconic norwegian mountains - within the bounds of possibility (weather and the current shape), we'll try to climb to the top of Galdhøpiggen, Store Svuku, Kvingtinden, Stetinden, Halti.

  • Tromsø Skyrace - Petr and Bara will take part in the longest variant of this extremely hard and super famous ultra marathon in Tromsø. They both are already signed in.

  • Blåmannsissen glacier traverse - the only way how to get from Sulitjelma to Narvik fjellet further north with "dry feet" and not using the main E6 road. for details, see the next paragraph.

  • Sea kayaking - in case steady weather, the runner will try to get to Magerøya (here lies mysterious Nordkapp, the final destination of our journey) on the sea. People normally use the 7 km long underwater tunnel.

  • Canoeing on rivers Susna and Altaelva and crossing southern part of lake Femunden and whole lake Røssvatnet.


Enjoying total freedom deep in the remote parts of Femundsmarka


Staying only in Norway!

Another huge challenge of this trip is to strictly stay only on nowegian soil. Sounds obvious, but it is not, if you want to stay out of the roads as we do. Why? Norway is very long, but in one part, it's really narrow, only 6 km. We are talking about the part between the towns of Fauske and Narvik. If you want to go north, you must use the only road, famous E6 + ferry boat. But we try to skip both.


West coast of the narrowest part of Norway with one of our aims Stetinden (left summit)

This part of Norway is really special. In the east, it is marked by the very straight border with Sweden in really very deserted mountains, far from any roads. West border is made of really curvy, wild and bizzare coastal landscape with enormous rock faces falling straight to the deep fjords, creating countless bays and peninsulas. In between, it's a land of so many steep mountains, glaciers, glacier rivers which you can't wade, big parts are covered by snow the whole year. Everybody who goes NPL uses in this part either E6 road and the ferry or continues from Sulitjelma north through Sweden in much milder terrain.


Petr and Čenda during the training and exploration trip to remote parts of Norway in summer 2017


We will really try to stay in the mountains of Norway. Any quick rescue action or even just support for the runner is practically not possible here. It will be really tough, unsupported and possibly dangerous and slow 180 km. Sounds hard, if you keep in mind that it will be after cca 1900 demanding km already, but if we organize it well and the weather allows (it can snow here heavily anytime), it shall be real. We think that this will be very interesting for people in Norway!


Summer mountains in the most narrow part of Norway observed from Stetinden - still a lot of snow

ON-LINE publishing straight from the expedition


As stated above, we will do our best to publish a lot of photos, texts, facts, stories and small edited video reports straight from the road. So not just a few quick insta-stories, but high level of newscast.

The main runner will be also the main cameraman. That is ultra challenge. But it is Petr's everyday bread. He is used to film in any weather in any terrain in any year season. Very often he is out in the mountains with super heavy backpacks full of film and photo equipment + all the gear needed for survival. This is his specialty. Here, on this trip, he will use all the latest achievements of technology development, so he will be able to still be relatively light to run and at the same time he will have great cameras, small drone, light clothes and food to be able to do both running and filming interesting situations on the road.


Petr at work, following runners, bikers, climbers or skiers anywhere. On the trip he'll have much lighter film equipment


Also the support team, consisting of great artists, must show high performance. Solving the logistic problems, supporting the runner in any scenario with everything necessary, filming and photographing additional footage for the film and for sponsors, writing the diary (base for the upcoming book), editing photos and videos for the web page etc.


Support team Bára and Patryk cooking and waiting for Petr on strategic point during 2017 training trip.


We will try to reach new level of sharing such complex outdoor project, but at the same time, we will put huge emphasis on preserving the authentic and genuine spirit of a small and pure adventurous journey.

Why you shall trust us?

We love big challenges and we have huge experience in creating the hardest sport documentaries. We are not just an advertising company, but we are true filmmakers, who think deeply about what they are doing. This is not a job, this is lifestyle and our biggest dream. We are very active sportsmen and we dare to say we generally know the Nature of Norway more than most Norwegians, as we have spent already several years exploring each county of this amazing country. We made mistakes in the past and we have learned from them. We have this project in our mind for several years and we are willing to give it all we have! Let's create something truly amazing together...



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